Category Archives: creativity

Learning By Doing: Rider University Students Take Over Social Media at #HMHWomenRock Event

I’ve always been a big believer in the concept of “learning by doing”! myLIpost WOMENROCK

This semester (Fall 2017), my “COM341 Publicity Methods” class at Rider University has had the wonderful opportunity to work with, and learn from, Meghan Higgins, Online Conversation Starter for Hackensack Meridian Health (HMH), and Margaret Fontana, HMH Digital Information Officer. Meghan and Margaret are our class’ “real-world” clients, and they’ve been helping us to learn everything we can about communications, social media, digital media, event planning, promotion, publicity, business, and more!

After weeks of planning during our class meetings and Skype sessions with Meghan and Margaret, on Saturday, October 21, we accomplished a “social media takeover” at the HMH Women Rock event in Asbury Park, New Jersey. Throughout the afternoon event, which was attended by hundreds of people, we expertly handled the social media coverage. We also were fortunate to have the assistance of a few photographers from my class and from Professor Jessi Oliano’s photography class at Rider. It was a great day – and an awesome experience for everyone involved!

A big “thank you” to these special people:

  • Thank you to my Rider students and Prof. Oliano’s photography students for doing such an amazing job! You make me so proud to be associated with you and Rider University. 🙂
  • Thank you to everyone at the #HMHWomenRock event who participated with us in real life (IRL) and on social media – Twitter, Instagram, Facebook, Snapchat and Pinterest!
  • And, most of all, a BIG “THANK YOU” to Meghan Higgins, Margaret Fontana, and the folks at Hackensack Meridian Health who made this learning experience possible!

 

‘Nothing great was ever achieved without enthusiasm…’

syllabi fall 2017American Poet Ralph Waldo Emerson said, “Nothing great was ever achieved without enthusiasm.” I agree 100%! That’s why I’m so excited to be starting another semester working with my students at Rider University. This semester, I’m teaching “COM107 Writing for the Media” and “COM341 Publicity Methods.” I couldn’t be any more enthusiastic about meeting my students (although I’ve met a few before) and about moving ahead with the activities planned for Fall 2017.

It’s go time! Classes start this week, and my syllabi are complete and already shared on Canvas (Rider’s learning management system online). Enthusiastically, I anticipate Fall 2017 will be a GREAT semester! Bring it on!

New Opportunities Require New Ways of Thinking! (#Repost2017)

I originally wrote and published the following blog post in June 2011, but I think it’s still relevant and appropriate for today’s world. What do you think?… Over the past few months (in 2011), I’ve been exploring new opportunities and paths, specifically looking for additional revenue streams to add to my “collection” as a self-employed professional. On several occasions, I’ve run into a similar mindset shared by people in management/leadership positions, and I’ve heard these words over and over again: “Don’t try to change us. This is how we do things…”

cropped thinking brain

I can’t help but wonder why people develop this mindset, and why they’re closing off any new ideas. Why, at this time, when our economy is suffering and sales are slow in every industry, would we want to continue doing things the same way we did 10 or 20 (or even 30) years ago? Why don’t we want to change? Why wouldn’t we want to embrace new ideas and opportunities?

When I ran into my high school social studies teacher about a year ago, she said hello and she also said that she remembers that I always asked a lot of questions in class. — She did add that they were “good” questions, by the way… ;-) — I guess I haven’t changed much in that way: I’m still asking  a lot of questions. But, over the years, I have changed in the way I see the world around me, and I’ve learned that new opportunities require new ways of thinking.

What do you think? If you have answers to any of my questions, please share them here.

Until next time, take care and thanks for reading!

Kathy