Monthly Archives: February 2010

Be creative and get bonus points!

Creativity will always get you “bonus points” from me!… Earlier this month, students in my COM105 Mass Media Communication course at Rider University completed their first viagra canadian pharmacy round of “Team Challenge” presentations. The three objectives for the assignment were:

1. Introduce each member of your team to our class.

2. Recognize and identify the mass media affecting your lives.

3. Creatively present your introductory info and media findings to our class.

“Team RUWS” created a video (now posted on YouTube and shared with you with my students’ permission — click here to view) and, despite a little bit of technical difficulty, they entertained our class and impressed me with their creative talents.

My students are currently presenting their second “team challenge” assignments this week, and I’m excited to see what they will share this time! I’ll keep you posted…

Until next time, take care (and be creative, if you can)! 😉

Kathy Magrino

How do you persuade when you write?

My favorite persuasive writing techniques are comparisons — metaphors, similes and analogies — and addressing objections, but not in the long-winded way some direct marketing copywriters use. Actually, if you combine these and other techniques into good storytelling, that’s the most effective persuasive technique writers can use.

Joyfully jobless Barbara Winter (@joblessmuse on Twitter) says, “What skill can put you at ease in social situations, make your business memorable and keep your curiosity on high alert?…It is, quite simply, a universal connector that helps us understand each other and ourselves, makes us desire things, gives us a sense of possibility. This magical tool is storytelling and it belongs in every entrepreneur’s toolkit…” Barbara masters good storytelling in her monthly Winning Ways newsletter and in her Buon Viaggio blog.

How do you persuade when you write? Let us know and share your persuasive writing techniques by posting your thoughts and comments here. Thanks!

Until next time, write on! 😉

Kathy Magrino