I’ve been “tweeting” on Twitter for more than a week now.

Two observations:

1. You need to make a commitment to dedicate time to reading and writing “tweets,” and sometimes it’s difficult to do this. I’m learning to make the time for Twitter, setting aside a few minutes each day simply to monitor what’s happening on Twitter.

2.

I love the opportunities to learn about a variety of topics on Twitter. In eMarketer, Ann Handley of Marketing Profs says, “People on Twitter are truly motivated by learning new things and getting information real-time, as it’s developing.” Yes, I’m one of these people.

I’ll reveal more observations about Twitter in the coming weeks. In the meantime, follow me on Twitter @kathymagrino.

Until next time, take care (and keep on learning)!

Kathy Magrino

Oprah (@oprah) and I have something in common: We both started on Twitter last week.  I’m going to admit here in my blog that, right now, Twitter scares me. (I also shared my fright with my students this morning – and they laughed when I said this…) Twitter takes me out of my comfort zone.

Maybe it’s the “control freak” in me? Or maybe it’s simply fear of the unknown? I’m trying to figure out why I’m scared. So, now I’m committed to learning a lot more about Twitter in the coming days and weeks — and I’ll share what I learn here, in my blog.

If you’re on Twitter, and you felt the same when you first started “tweeting,” please let me know @kathymagrino. Maybe you can help me overcome my Twitter fears?!

Until next time,
Kathy Magrino
(P.S. Follow me on Twitter: http://twitter.com/kathymagrino)

I met with my accountant last week. When you’re a business owner, there’s something good about owing money at tax time. (That’s what I’m told…) It means that you earned money through your business during the previous year – and that’s “a good thing,” as Martha Stewart would say.

Like me, my accountant, Margery Davidson, is an optimist. We look forward to the future with hope and anticipation. She has a lot of business owners as clients, and she says that everyone seems to be saying that things are “turning around and businesses are getting busier.” She advises everyone to “just keep moving forward” – something I find myself repeating day after day. Thanks for the good advice, Margery!

Until next time, keep moving forward and take care!
Kathy Magrino

Whenever I see “tips” about writing, there’s one tip (or “trick of the writing trade”) I don’t see enough.

It’s this: KNOW YOUR AUDIENCE.

Whether you’re writing an email, an advertisement, a business presentation or a video script, the person (or people) you’re writing for (your audience) is going to be asking themselves “What’s in it for me?” when they’re reading or hearing what you have to say.

My students hear me say this all the time. I think I’ll keep repeating this tip here in my blog every few months, too. As writers, we can’t hear it enough… Know your audience… know your audience… know your audience.

Until next time, take care (and know your audience)!

Kathy Magrino