New Opportunities Require New Ways of Thinking! (#Repost2017)

I originally wrote and published the following blog post in June 2011, but I think it’s still relevant and appropriate for today’s world. What do you think?… Over the past few months (in 2011), I’ve been exploring new opportunities and paths, specifically looking for additional revenue streams to add to my “collection” as a self-employed professional. On several occasions, I’ve run into a similar mindset shared by people in management/leadership positions, and I’ve heard these words over and over again: “Don’t try to change us. This is how we do things…”

cropped thinking brain

I can’t help but wonder why people develop this mindset, and why they’re closing off any new ideas. Why, at this time, when our economy is suffering and sales are slow in every industry, would we want to continue doing things the same way we did 10 or 20 (or even 30) years ago? Why don’t we want to change? Why wouldn’t we want to embrace new ideas and opportunities?

When I ran into my high school social studies teacher about a year ago, she said hello and she also said that she remembers that I always asked a lot of questions in class. — She did add that they were “good” questions, by the way… ;-) — I guess I haven’t changed much in that way: I’m still asking  a lot of questions. But, over the years, I have changed in the way I see the world around me, and I’ve learned that new opportunities require new ways of thinking.

What do you think? If you have answers to any of my questions, please share them here.

Until next time, take care and thanks for reading!

Kathy

Are You Ready to Get More Social [Media]?…

Recently, a friend asked me about the social media consulting work I’ve been doing for a few of my clients, so I shared the following information with her.
croppedcolorfulbutterflyAfter I sent the info, and the more I thought about it, I decided it might be a good idea to share the information with everyone… Maybe you — or someone you know — could benefit by “getting more social [media]” for your business?! If that’s the case, please reach out to me. I’d love to chat with you!
 

Get More Social [Media] and Navigate the Social Media Channels with Kathy Magrino as Your Guide…

In the social media world, someone who “loves to talk” can work to your advantage: Kathy Magrino can help you navigate the social media channels and gain exposure for your business. Kathy will serve as your co-pilot and advisor as you take control of your business’ social media presence. She’ll show you how you can use social media to connect with more potential customers and fans, and you’ll gain more exposure for your business or brand. And, if you’d prefer, Kathy can manage and take care of your day-to-day social media tasks for you, while you relax and enjoy the ride!

Kathy has a long history of being known as a “social butterfly” and someone who enjoys chatting with other people. In fact, Kathy’s grammar school teachers would say she “loves to talk too much” and sometimes was “too social” in class. Jump ahead a few decades, and these “social skills” have combined with Kathy’s many years of experience as a writer, editor and marketing professional to create a powerful combination of skills. In recent years, these skills have been helping Kathy guide her clients – B2B and B2C businesses of all types and sizes – through the social media channels, “talking,” “chatting” and “socializing” their way to more exposure and more business.

From selecting the most effective social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and so on), to blogging and micro-blogging, to curating content (finding news and information relevant to your audience’s interests to share through the social media channels), to establishing an online “voice” for your brand and business, Kathy can help you do all things social-media-related, and she can help guide your business to social media success!

Connect with Kathy Magrino today to get started on your social media journey… She definitely looks forward to “chatting” with you! ;)

Email – kathy@thewriteway.com

Twitter – @kathymagrino

LinkedIn – http://www.linkedin.com/in/kathymagrino

Phone – 732-995-4030  

Business communication: Are your presentations ‘Zen-like’? They should be!

This week in my COM106 Writing for the Media class at Rider University, I’ll be introducing my students to Garr Reynold’s book, Presentation Zen. It’s a required text for our course.presentation zen book Sharing this book and the concepts Garr covers in the book with future business professionals is my attempt (in a very small way) to support Garr’s “mission” — and to hopefully help improve the quality of presentations in the business world in the years to come. ;)

If you’re not familiar with Presentation Zen, the book promotes the concepts of “restraint, simplicity and naturalness” in presentation preparation, design and delivery. Garr describes his book in the first chapter of Presentation Zen:

“This is not a book about Zen; this is a book about communication and about seeing presentations in a slightly different way, a way that is in tune with our times… Our professional activities – especially professional communications – can share the same ethos as Zen. That is, the essence or the spirit of many of the principles found in Zen concerning aesthetics, mindfulness, connectedness, and so on can be applied to our daily activities, including presentations.”

Follow Garr Reynolds on Twitter @PresentationZen and read the book to discover how you can make your business presentations more “Zen-like.” :)

 

WriteOn! – Week of January 5th, 2015 – This Week’s Picks:

Let’s start the year being positive about business — and everything!

Happy New Year! Let’s start the year being positive about business – and life, in general! Here are some valuable lessons from Richard Newton (@richnewton) via the @Virgin blog:  http://bit.ly/1wPNDTU

How do YOU define PR?

Does anyone really know what “public relations” is…?! How do you define #PR?

I found this piece from John D. Wagner in the New York Times, and John’s honesty is very refreshing: “Learning a Foreign Language Called Public Relations” – http://nyti.ms/145ZRRB