Choose the right words

How you say something can make a big difference in how people respond to your message.  View a thought-provoking YouTube video that I discovered through

In his blog post “The Difference Between Great and Average Copy,” Jeff Sexton says, “Great copy communicates the emotional truth of your message; mediocre copy simply conveys information.” Sexton uses the video to convey the message that “the emotions behind your words matter.“

Message received – and I couldn’t have said it better myself. (Thanks, Jeff!)

– Kathy Magrino

How People Are Making Money Blogging

Blogging can make you a millionaire! This is something I never really thought about before.

No, I’m not a millionaire (yet), but while I was preparing my class’ lesson plan this week (about “new technologies in public relations”) and researching how blogs are being used, I came across an item in Joan Stewart’s Publicity Hound newsletter which linked to her blog about Perez Hilton’s 3 Tips for a Profitable Blog. (Click on the links in this post to subscribe to Joan’s newsletter, or to view a video of Perez Hilton being interviewed by Martha Stewart…)

If I find more examples and stories about people making money blogging, I’ll pass them along to you. And if you have any “blogging success stories” to share, please let me know. Thanks — and I’ll be blogging again next week, so I hope to see you here again! Have a great week!


What’s the word…?

I just started getting the “Business term of the day” each day in my inbox. I signed up to receive this tidbit of information at What I like the most about receiving this info each day is that I find it to be a valuable piece of information AND a quick read — something that I can easily digest and (hopefully) remember. Keep that in mind when you’re communicating with your clients and customers and maybe even your friends, too: People want to find value in your messages and they’ll appreciate it more if you get right to the point and keep your messages “short and sweet” (like this week’s blog post here). And the same concept applies to writing website content. That’s all for now! I’ll be back with more (short and sweet) hopefully insightful info next week!

– Kathy Magrino, The Write Way, LLC,

Moving forward…

I have a pendant from the Christopher Reeve Foundation (now the “Christopher and Dana Reeve Foundation“) that I’ve had hanging in my eyesight for several years now. It says “Go Forward” and it’s a daily reminder that life is short and that we must continue focusing on the future.

Some days it’s easier to do this. Some days it’s not. Lately, (for me, at least) it seems to be a challenge to focus on the future with so much uncertainty surrounding us. The presidential election… the economy… the housing market… Each day the media bombards us with an overwhelming amount of information. 

I just keep on moving forward, consulting my to-do list each day and checking things off my calendar. I look forward to the next big project, my next class meeting with my students, family events and more. Sometimes I even count down to these events.

Speaking of countdowns, in her Working Solo Minute newsletter, Terri Lonier recently wrote about “The Billionaire’s Countdown” and offers guidance for creating our own countdowns — a great way to keep us moving forward! 

Have a great week (or 7 days, or 168 hours, or 10,080 minutes…)! Until then, I’ll be counting down and moving forward.

– Kathy


The Merriam-Webster Online Dictionary defines a “blog” as “a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.”
What this definition doesn’t tell us is the purpose of a blog. I’m not into wasting time (yours or mine), so I’m not going to post an entry in this blog that doesn’t have some type of purpose – whether it is to present a new idea or concept, or to share and review someone else’s ideas or comments, or to highlight better ways to communicate in the world of business… I’m into IDEAS – a good friend of mine once called me an “idea dynamo” – and that’s what I hope you’ll find here: Ideas to inspire you and help you communicate with purpose.

Speaking of inspiration, one of the most inspiring and creative people I know is Barbara Winter, author of Making a Living Without a Job – the book that inspired me to go out on my own in the business world. (Barbara and I haven’t actually met in person yet, but I’ve been reading her books and her Winning Ways newsletter for almost 15 years!) Barbara started her Joyfully Jobless Blog within the past few weeks, too.  So, I take this coincidence as a good sign that it’s the right time to move forward with this blogging journey. Let me know what you think – and thanks for reading!

Enjoy the week!