Category Archives: WriteOn!

WriteOn! – Week of January 12, 2015 – This Week’s Picks:

What’s YOUR favorite social media site?…

The Pew Research Center says Facebook is the most popular social media site, but its growth has slowed. my twitter page At the same time, however, other social media platforms saw “significant increases” in popularity and usage. (I’m on several social media platforms, but my personal favorite is still Twitter — and I’ve been happily tweeting since 2009! Follow me on Twitter @kathymagrino.) Here’s the report released last week: http://pewrsr.ch/1ANX79T

In B2B content marketing, let’s get busier — and better!

According to the “B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America” report, ONLY 8% of B2B marketers rate the effectiveness of their organization’s use of content marketing as “very effective.” (This means there’s a lot of room for improvement! 🙂 ) You’ll find a lot of interesting and helpful info about B2B content marketing in this report from Joe Pulizzi of the Content Marketing Institute and Ann Handley of MarketingProfs: http://slidesha.re/1tY68pa

 

 

WriteOn! – Week of January 5th, 2015 – This Week’s Picks:

Let’s start the year being positive about business — and everything!

Happy New Year! Let’s start the year being positive about business – and life, in general! Here are some valuable lessons from Richard Newton (@richnewton) via the @Virgin blog:  http://bit.ly/1wPNDTU

How do YOU define PR?

Does anyone really know what “public relations” is…?! How do you define #PR?

I found this piece from John D. Wagner in the New York Times, and John’s honesty is very refreshing: “Learning a Foreign Language Called Public Relations” – http://nyti.ms/145ZRRB

 

Introducing a new feature on this blog: WriteOn!

Each week, I’ll be posting a “WriteOn!” mini-post here on my blog where you’ll find two or three links to blogs, articles and academic research paper posts that I’ve discovered online during the previous week. WriteOn3-carrotHonestly, I’m not sure what the specific topics will be – I’m open to learning about anything and everything that can help keep us positive, focused, motivated and moving forward in today’s sometimes-crazy, often-distracting world.

I’ll be looking for writing that somehow catches my attention. (For those of you who already follow me on Twitter and LinkedIn, you know my interests are wide-ranging and somewhat scattered: business, writing, teaching, learning, entrepreneurship, social media, communicating, etc.) In determining my picks for each week, I’ll be focused on sharing writing that’s somehow eye-opening, thought-provoking or just plain interesting – something that makes me (and hopefully you) think or react or take action.

Let’s face it: There’s so much good writing that’s going on right now, it’s impossible to read it all. Today, it seems we’re all writers – and we’re writing more than ever before: texting, emailing, blogging and expressing ourselves on social and online media… The reality is that humanity, as a whole, is communicating on a global scale and we’re linked together now more than we’ve ever been before.

This new blog feature – WriteOn! – will be my attempt to simplify and filter through all the writing and communicating that’s going on online today. I’m doing this for myself and for my like-minded friends and followers. Hope it helps us all! Look for my first WriteOn! post this Monday, January 5, 2015. Let me know what you think by commenting or tweeting to me. Thanks!