Category Archives: TheWriteWay

Business communication: Are your presentations ‘Zen-like’? They should be!

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Are your business presentations “Zen-like”? In his book, Presentation Zen, Garr Reynolds describes exactly what this means. (Side note: I originally discovered the first edition of this book years ago in my own personal quest to improve my business presentations and guide my clients in doing the same. But I instantly added Presentation Zen to the required reading list for one of the courses I teach at Rider University, too.) Sharing this book and the concepts Garr covers in the book with current and future business professionals is my attempt — in a very small way — to support Garr’s “mission” — and to hopefully help improve the quality of presentations in the business world, today and tomorrow.

If you’re not familiar with Presentation Zen, the book promotes the concepts of “restraint, simplicity and naturalness” in presentation preparation, design and delivery. Garr describes his book in the first chapter of Presentation Zen:

“This is not a book about Zen; this is a book about communication and about seeing presentations in a slightly different way, a way that is in tune with our times… Our professional activities – especially professional communications – can share the same ethos as Zen. That is, the essence or the spirit of many of the principles found in Zen concerning aesthetics, mindfulness, connectedness, and so on can be applied to our daily activities, including presentations.”

Follow Garr Reynolds on Twitter @PresentationZen and read the book to discover how you can make your business presentations more “Zen-like.” 🙂

 

Are You Ready to Get More Social [Media]?…

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Recently, a friend asked me about the social media consulting work I’ve been doing for a few of my clients, so I shared the following information with her.
croppedcolorfulbutterflyAfter I sent the info, and the more I thought about it, I decided it might be a good idea to share the information with everyone… Maybe you — or someone you know — could benefit by “getting more social [media]” for your business?! If that’s the case, please reach out to me. I’d love to chat with you! 

Get More Social [Media] and Navigate the Social Media Channels with Kathy Magrino as Your Guide…

In the social media world, someone who “loves to talk” can work to your advantage: Kathy Magrino can help you navigate the social media channels and gain exposure for your business. Kathy will serve as your co-pilot and advisor as you take control of your business’ social media presence. She’ll show you how you can use social media to connect with more potential customers and fans, and you’ll gain more exposure for your business or brand. And, if you’d prefer, Kathy can manage and take care of your day-to-day social media tasks for you, while you relax and enjoy the ride!

Kathy has a long history of being known as a “social butterfly” and someone who enjoys chatting with other people. In fact, Kathy’s grammar school teachers would say she “loves to talk too much” and sometimes was “too social” in class. Jump ahead a few decades, and these “social skills” have combined with Kathy’s many years of experience as a writer, editor and marketing professional to create a powerful combination of skills. In recent years, these skills have been helping Kathy guide her clients – B2B and B2C businesses of all types and sizes – through the social media channels, “talking,” “chatting” and “socializing” their way to more exposure and more business.

From selecting the most effective social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and so on), to blogging and micro-blogging, to curating content (finding news and information relevant to your audience’s interests to share through the social media channels), to establishing an online “voice” for your brand and business, Kathy can help you do all things social-media-related, and she can help guide your business to social media success!

Connect with Kathy Magrino today to get started on your social media journey… She definitely looks forward to “chatting” with you! 😉

Email – kathy@thewriteway.com

Twitter – @kathymagrino

LinkedIn – http://www.linkedin.com/in/kathymagrino

Phone – 732-995-4030  

In business, it’s okay to change your mind (and follow your heart)

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TheWriteWay’s pick for February 9, 2015:

“Change is good.” I’ve always believed this statement, and it’s refreshing and reassuring when you see people embracing change in their lives. heartBut the same “change is good” concept can (and should) be applied when we change our minds, especially when we’re following our hearts. Sisters and business partners Becca Nelson and Ellie Brown changed their minds and decided to keep their business, after Mark Cuban offered to buy it for $200,000 on TV’s “Shark Tank.” There was an article on NewsObserver.com that shared their story, and it offered some validation that it’s okay to change your mind in business, and to do what “feels right” to you. (The link to the article that I had posted unfortunately no longer works.) Best of luck, Becca and Ellie – and keep following your hearts! 🙂

P.S. In keeping with the “change is good” theme of this post, I’ve opted to change these weekly blog posts… I’ll be posting one article at a time (rather than two or three), so that each selection can get the focused attention it deserves. (And you may be seeing more than one post per week… Stay tuned!)