Another Semester of ‘Experiential Learning’ Begins at Rider University

Fall 2018 at Rider University looks like it’s going to be another exciting semester of “experiential learning” (or, as I like to say, “learning by doing”) in both my COM341 Publicity Methods class and my COM107 Writing for the Media class — and I can’t wait to get started tomorrow (September 6th)! 

This semester, my students and I will be working and learning with Hackensack Meridian Health‘s Meghan Higgins and Margaret Fontana, producing a “Social Media Embassy” at the HMH Women Rock event on October 14th in Asbury Park, NJ. (Tyra Banks will be at the event, too!)

We’ll also be working and learning with the newly formed nonprofit, the James R. Halsey Foundation of the Arts, and its founder, Joseph A. Halsey, taking a hands-on approach to learning how to develop and promote the organization.

Additionally, my COM107 students will collaborate with Patrick Jones and Bryan Evans from Greater Trenton. We’ll be writing articles for the new online publication, Trenton Daily.

Yes! It’s going to be a very busy — yet FUN — semester… stay tuned!

P.S. I know it’s been a while since I’ve posted on this blog… I’m not going to make excuses, but I am going to promise to try to post more frequently and to restart the flow of information and conversation here. (In fact, I missed telling you about last semester, Spring 2018, when my students produced a super-successful event at Rider U. working with Seven13 Films… Maybe we’ll talk more about that in a future blog post?!)

But, I’m back — and I’m happy to be bringing this blog back to life, and I’m looking forward to teaching and facilitating another semester of “experiential learning” at Rider University!

Learning By Doing: Rider University Students Take Over Social Media at #HMHWomenRock Event

I’ve always been a big believer in the concept of “learning by doing”! myLIpost WOMENROCK

This semester (Fall 2017), my “COM341 Publicity Methods” class at Rider University has had the wonderful opportunity to work with, and learn from, Meghan Higgins, Online Conversation Starter for Hackensack Meridian Health (HMH), and Margaret Fontana, HMH Digital Information Officer. Meghan and Margaret are our class’ “real-world” clients, and they’ve been helping us to learn everything we can about communications, social media, digital media, event planning, promotion, publicity, business, and more!

After weeks of planning during our class meetings and Skype sessions with Meghan and Margaret, on Saturday, October 21, we accomplished a “social media takeover” at the HMH Women Rock event in Asbury Park, New Jersey. Throughout the afternoon event, which was attended by hundreds of people, we expertly handled the social media coverage. We also were fortunate to have the assistance of a few photographers from my class and from Professor Jessi Oliano’s photography class at Rider. It was a great day – and an awesome experience for everyone involved!

A big “thank you” to these special people:

  • Thank you to my Rider students and Prof. Oliano’s photography students for doing such an amazing job! You make me so proud to be associated with you and Rider University. 🙂
  • Thank you to everyone at the #HMHWomenRock event who participated with us in real life (IRL) and on social media – Twitter, Instagram, Facebook, Snapchat and Pinterest!
  • And, most of all, a BIG “THANK YOU” to Meghan Higgins, Margaret Fontana, and the folks at Hackensack Meridian Health who made this learning experience possible!

 

‘Nothing great was ever achieved without enthusiasm…’

syllabi fall 2017American Poet Ralph Waldo Emerson said, “Nothing great was ever achieved without enthusiasm.” I agree 100%! That’s why I’m so excited to be starting another semester working with my students at Rider University. This semester, I’m teaching “COM107 Writing for the Media” and “COM341 Publicity Methods.” I couldn’t be any more enthusiastic about meeting my students (although I’ve met a few before) and about moving ahead with the activities planned for Fall 2017.

It’s go time! Classes start this week, and my syllabi are complete and already shared on Canvas (Rider’s learning management system online). Enthusiastically, I anticipate Fall 2017 will be a GREAT semester! Bring it on!

WriteOn! – Week of January 5th, 2015 – This Week’s Picks:

Let’s start the year being positive about business — and everything!

Happy New Year! Let’s start the year being positive about business – and life, in general! Here are some valuable lessons from Richard Newton (@richnewton) via the @Virgin blog:  http://bit.ly/1wPNDTU

How do YOU define PR?

Does anyone really know what “public relations” is…?! How do you define #PR?

I found this piece from John D. Wagner in the New York Times, and John’s honesty is very refreshing: “Learning a Foreign Language Called Public Relations” – http://nyti.ms/145ZRRB