New Opportunities Require New Ways of Thinking! (#Repost2017)

I originally wrote and published the following blog post in June 2011, but I think it’s still relevant and appropriate for today’s world. What do you think?… Over the past few months (in 2011), I’ve been exploring new opportunities and paths, specifically looking for additional revenue streams to add to my “collection” as a self-employed professional. On several occasions, I’ve run into a similar mindset shared by people in management/leadership positions, and I’ve heard these words over and over again: “Don’t try to change us. This is how we do things…”

cropped thinking brain

I can’t help but wonder why people develop this mindset, and why they’re closing off any new ideas. Why, at this time, when our economy is suffering and sales are slow in every industry, would we want to continue doing things the same way we did 10 or 20 (or even 30) years ago? Why don’t we want to change? Why wouldn’t we want to embrace new ideas and opportunities?

When I ran into my high school social studies teacher about a year ago, she said hello and she also said that she remembers that I always asked a lot of questions in class. — She did add that they were “good” questions, by the way… ;-) — I guess I haven’t changed much in that way: I’m still asking  a lot of questions. But, over the years, I have changed in the way I see the world around me, and I’ve learned that new opportunities require new ways of thinking.

What do you think? If you have answers to any of my questions, please share them here.

Until next time, take care and thanks for reading!

Kathy

Are You Ready to Get More Social [Media]?…

Recently, a friend asked me about the social media consulting work I’ve been doing for a few of my clients, so I shared the following information with her.
croppedcolorfulbutterflyAfter I sent the info, and the more I thought about it, I decided it might be a good idea to share the information with everyone… Maybe you — or someone you know — could benefit by “getting more social [media]” for your business?! If that’s the case, please reach out to me. I’d love to chat with you!
 

Get More Social [Media] and Navigate the Social Media Channels with Kathy Magrino as Your Guide…

In the social media world, someone who “loves to talk” can work to your advantage: Kathy Magrino can help you navigate the social media channels and gain exposure for your business. Kathy will serve as your co-pilot and advisor as you take control of your business’ social media presence. She’ll show you how you can use social media to connect with more potential customers and fans, and you’ll gain more exposure for your business or brand. And, if you’d prefer, Kathy can manage and take care of your day-to-day social media tasks for you, while you relax and enjoy the ride!

Kathy has a long history of being known as a “social butterfly” and someone who enjoys chatting with other people. In fact, Kathy’s grammar school teachers would say she “loves to talk too much” and sometimes was “too social” in class. Jump ahead a few decades, and these “social skills” have combined with Kathy’s many years of experience as a writer, editor and marketing professional to create a powerful combination of skills. In recent years, these skills have been helping Kathy guide her clients – B2B and B2C businesses of all types and sizes – through the social media channels, “talking,” “chatting” and “socializing” their way to more exposure and more business.

From selecting the most effective social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and so on), to blogging and micro-blogging, to curating content (finding news and information relevant to your audience’s interests to share through the social media channels), to establishing an online “voice” for your brand and business, Kathy can help you do all things social-media-related, and she can help guide your business to social media success!

Connect with Kathy Magrino today to get started on your social media journey… She definitely looks forward to “chatting” with you! ;)

Email – kathy@thewriteway.com

Twitter – @kathymagrino

LinkedIn – http://www.linkedin.com/in/kathymagrino

Phone – 732-995-4030  

Do You Schedule Your Time and Work in a Way that is ‘Natural’ for YOU?

In business, and in life, in general, timing is everything. I came across this blog post this morning: A Resting Revolution: Insight from Martha. croppedsunriseWhile Martha Beck, a popular life coach, author and motivational speaker, wrote this post in 2012, I believe I discovered and read the blog post at just the right time for me.

Right now, I needed to be reminded that “we should follow our own impulses rather than adhering to rigid external rules…” I believe this advice applies to just about everything in life. But, in this instance, Martha is referring to our schedules: when we work, and when we rest and sleep. In the article, Martha also quotes “brain rules” developed by Dr. John Medina, a developmental molecular biologist who studies the human brain. His “brain rule #7” is “Sleep well. Think well.” (I know that when I’m tired, it takes me a lot longer to get my work done.)

Our schedules can get crazy these days, with so many distractions, plus the demands of outside influences in our business and personal lives (school schedules, meeting times, sports schedules, travel requirements, etc.) Martha brings up a good point: Our school and work schedules today are based on timing and concepts developed during different times – and the world has changed A LOT since the Industrial Revolution. She says, “There is no reason to continue scheduling our activities based on a model from the 19th century,” and I agree.

Whether you’re naturally a “night owl” or an “early bird,” you’re most effective when you time your work – and your rest – to match your own natural rhythm. Good luck – and let’s get some rest! :)

Twitter grows, while Facebook remains the same…

Do you use Twitter?

Apparently, Twitter has been gaining more users, while Facebook usage has remained the same.  According to a recent article from Social Media Examiner, Twitter has been experiencing “massive growth.” Twitter screenshotThe article cites a Pew Research Center report that says the social media platform’s audience rose by 27.7% from 2013 to 2014, while Facebook’s audience held steady during the same time. The research also attributes some of Twitter’s increased popularity to TV programs and other businesses and brands using the platform. The article reports, “Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.” That’s good news for businesses and brands.

Personally, I’ve enjoyed using Twitter since I first signed on in 2009. Over the past six years, it’s been fun to learn from people around the world, to meet new friends (some of those friends have transferred from the “Twitter world” to the “real world”), and to watch and participate in Twitter’s growth. If you’re not already using Twitter, you should join in on the fun! And let’s connect there: You can follow me @kathymagrino and I’ll follow you back. Hope to see you on Twitter soon! :)

Business communication: Are your presentations ‘Zen-like’? They should be!

This week in my COM106 Writing for the Media class at Rider University, I’ll be introducing my students to Garr Reynold’s book, Presentation Zen. It’s a required text for our course.presentation zen book Sharing this book and the concepts Garr covers in the book with future business professionals is my attempt (in a very small way) to support Garr’s “mission” — and to hopefully help improve the quality of presentations in the business world in the years to come. ;)

If you’re not familiar with Presentation Zen, the book promotes the concepts of “restraint, simplicity and naturalness” in presentation preparation, design and delivery. Garr describes his book in the first chapter of Presentation Zen:

“This is not a book about Zen; this is a book about communication and about seeing presentations in a slightly different way, a way that is in tune with our times… Our professional activities – especially professional communications – can share the same ethos as Zen. That is, the essence or the spirit of many of the principles found in Zen concerning aesthetics, mindfulness, connectedness, and so on can be applied to our daily activities, including presentations.”

Follow Garr Reynolds on Twitter @PresentationZen and read the book to discover how you can make your business presentations more “Zen-like.” :)

 

In business, it’s okay to change your mind (and follow your heart)

TheWriteWay’s pick for February 9, 2015:

“Change is good.” I’ve always believed this statement, and it’s refreshing and reassuring when you see people embracing change in their lives. heartBut the same “change is good” concept can (and should) be applied when we change our minds, especially when we’re following our hearts. Sisters and business partners Becca Nelson and Ellie Brown changed their minds and decided to keep their business, after Mark Cuban offered to buy it for $200,000 on TV’s “Shark Tank.” There was an article on NewsObserver.com that shared their story, and it offered some validation that it’s okay to change your mind in business, and to do what “feels right” to you. (The link to the article that I had posted unfortunately no longer works.) Best of luck, Becca and Ellie – and keep following your hearts! :)

P.S. In keeping with the “change is good” theme of this post, I’ve opted to change these weekly blog posts… I’ll be posting one article at a time (rather than two or three), so that each selection can get the focused attention it deserves. (And you may be seeing more than one post per week… Stay tuned!)

WriteOn! – Week of January 19, 2015 – This Week’s Picks:

Your Sales Teams Can Build on Content Marketing to Get More Revenue…

infographicAre your sales teams “as ‘hip’ to the content movement as their marketing colleagues?” @Hubspot shared this helpful infographic from @knowledgetree in a post last week (“Content Selling: The Next Evolution of Content Marketing”) . Check it out: http://exprt.co/1y8oXgx

Hire a ‘Combination of Right-Brain and Left-Brain Types’ for Your Marketing Team

On the Silverpop blog, Bryan Brown writes, “Companies lack the cross-channel customer insights they need to deliver relevant, timely, personalized content.” He offers recommendations for “transitioning your marketing team” this year. I especially like recommendation #1: “Shift Your Hiring” and hire “a combination of right-brain and left-brain types to thrive in a new marketing landscape…” Read more: http://bit.ly/1CqgUcg

WriteOn! – Week of January 12, 2015 – This Week’s Picks:

What’s YOUR favorite social media site?…

The Pew Research Center says Facebook is the most popular social media site, but its growth has slowed. my twitter page At the same time, however, other social media platforms saw “significant increases” in popularity and usage. (I’m on several social media platforms, but my personal favorite is still Twitter — and I’ve been happily tweeting since 2009! Follow me on Twitter @kathymagrino.) Here’s the report released last week: http://pewrsr.ch/1ANX79T

In B2B content marketing, let’s get busier — and better!

According to the “B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America” report, ONLY 8% of B2B marketers rate the effectiveness of their organization’s use of content marketing as “very effective.” (This means there’s a lot of room for improvement! :) ) You’ll find a lot of interesting and helpful info about B2B content marketing in this report from Joe Pulizzi of the Content Marketing Institute and Ann Handley of MarketingProfs: http://slidesha.re/1tY68pa

 

 

WriteOn! – Week of January 5th, 2015 – This Week’s Picks:

Let’s start the year being positive about business — and everything!

Happy New Year! Let’s start the year being positive about business – and life, in general! Here are some valuable lessons from Richard Newton (@richnewton) via the @Virgin blog:  http://bit.ly/1wPNDTU

How do YOU define PR?

Does anyone really know what “public relations” is…?! How do you define #PR?

I found this piece from John D. Wagner in the New York Times, and John’s honesty is very refreshing: “Learning a Foreign Language Called Public Relations” – http://nyti.ms/145ZRRB

 

Introducing a new feature on this blog: WriteOn!

Each week, I’ll be posting a “WriteOn!” mini-post here on my blog where you’ll find two or three links to blogs, articles and academic research paper posts that I’ve discovered online during the previous week. WriteOn3-carrotHonestly, I’m not sure what the specific topics will be – I’m open to learning about anything and everything that can help keep us positive, focused, motivated and moving forward in today’s sometimes-crazy, often-distracting world.

I’ll be looking for writing that somehow catches my attention. (For those of you who already follow me on Twitter and LinkedIn, you know my interests are wide-ranging and somewhat scattered: business, writing, teaching, learning, entrepreneurship, social media, communicating, etc.) In determining my picks for each week, I’ll be focused on sharing writing that’s somehow eye-opening, thought-provoking or just plain interesting – something that makes me (and hopefully you) think or react or take action.

Let’s face it: There’s so much good writing that’s going on right now, it’s impossible to read it all. Today, it seems we’re all writers – and we’re writing more than ever before: texting, emailing, blogging and expressing ourselves on social and online media… The reality is that humanity, as a whole, is communicating on a global scale and we’re linked together now more than we’ve ever been before.

This new blog feature – WriteOn! – will be my attempt to simplify and filter through all the writing and communicating that’s going on online today. I’m doing this for myself and for my like-minded friends and followers. Hope it helps us all! Look for my first WriteOn! post this Monday, January 5, 2015. Let me know what you think by commenting or tweeting to me. Thanks!