WriteOn! – Week of January 19, 2015 – This Week’s Picks:

Your Sales Teams Can Build on Content Marketing to Get More Revenue…

infographicAre your sales teams “as ‘hip’ to the content movement as their marketing colleagues?” @Hubspot shared this helpful infographic from @knowledgetree in a post last week (“Content Selling: The Next Evolution of Content Marketing”) . Check it out: http://exprt.co/1y8oXgx

Hire a ‘Combination of Right-Brain and Left-Brain Types’ for Your Marketing Team

On the Silverpop blog, Bryan Brown writes, “Companies lack the cross-channel customer insights they need to deliver relevant, timely, personalized content.” He offers recommendations for “transitioning your marketing team” this year. I especially like recommendation #1: “Shift Your Hiring” and hire “a combination of right-brain and left-brain types to thrive in a new marketing landscape…” Read more: http://bit.ly/1CqgUcg

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