Shelley Tibbetts (@ShelleyTibbetts), a former student of mine, visited my COM240 Public Relations class this week to speak to my students about a non-profit organization she’s currently working for, She’s The First. She’s The First was founded by Shelley’s sister, Tammy (@TammyTibbetts) two years ago, and it was created to promote girls’ education in developing countries.

She’s The First is coordinating an international fundraiser — a “Tie-Dye Cupcake Bake Sale” — during the first week of November, and I’m happy to say that I’m working with a group of students from my class to plan and host a cupcake bake sale at Rider University.

This is an excellent opportunity for my students to “learn by doing”! It’s public relations in action! (And event planning…

and promotion… and publicity… and media relations…)

We had our first “event planning” meeting earlier today and I was wowed by the creative ideas and the energy of my students. I can’t wait to see how this turns out — and I plan to keep you posted as we move forward. In the meantime, if you have any ideas, or would like to help us help a good cause, let me know. You can comment here on my blog, or tweet me @kathymagrino. Thanks — and I hope to hear from you soon!

Kathy Magrino