Learning by doing…

Students in my COM341 Publicity Methods class at Rider University have selected their clients. This semester we’re very excited to be working with “real” non-profit organizations from all over the country (we’re based in Lawrenceville, NJ). Our clients are:

  • 4 Paws for Ability in Xenia, OH - an organization enriching the lives of children and adults with disabilities by placing highly trained service dogs to provide companionship and promote independent living.
  • Chesapeake Service Systems in Chesapeake, VA - an organization providing meaningful work opportunities to people with mental retardation and other severe disabilities.
  • Family Answers in Allentown, PAan organization committed to providing quality programs that promote healthy families living in Lehigh Valley.
  • Feeding Pets of the Homeless in Carson City, NVan organization dedicated to reducing hunger in pets belonging to the homeless and less fortunate.
  • Moorestown School of Music in Moorestown, NJ - an organization fostering the development of musical ability by teaching music the way we learn language.
  • Not Alone in Nashville, TN - an online community helping soldiers and families “struggling with the invisible wounds of war.”
  • The WilLiv Center in Lakewood, CO - an organization dedicated to assisting middle-class women and children going through the process of divorce.

These seven organizations were among 75 non-profits responding to my request for potential clients for our class. It all started with a tweet on Twitter. The tweet caught the eye of Joan Stewart (@publicityhound), who also happens to be one of the co-authors of our e-book textbook: How to Be a Kick-Butt Publicity Hound. In her newsletter, The Publicity Hound, Joan mentioned that we were looking for clients — everything snowballed from there.

We’re going to be busy this semester! Right now, my students and I are getting to know our clients better and starting to set goals and objectives for our efforts. I promise to keep you posted on our progress throughout the semester. Thanks for following!

Until next time,

Kathy Magrino

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