Whenever I see “tips” about writing, there’s one tip (or “trick of the writing trade”) I don’t see enough.

It’s this: KNOW YOUR AUDIENCE.

Whether you’re writing an email, an advertisement, a business presentation or a video script, the person (or people) you’re writing for (your audience) is going to be asking themselves “What’s in it for me?” when they’re reading or hearing what you have to say.

My students hear me say this all the time. I think I’ll keep repeating this tip here in my blog every few months, too. As writers, we can’t hear it enough… Know your audience… know your audience… know your audience.

Until next time, take care (and know your audience)!

Kathy Magrino