Choose the right words

How you say something can make a big difference in how people respond to your message.  View a thought-provoking YouTube video that I discovered through

In his blog post “The Difference Between Great and Average Copy,” Jeff Sexton says, “Great copy communicates the emotional truth of your message; mediocre copy simply conveys information.” Sexton uses the video to convey the message that “the emotions behind your words matter.“

Message received – and I couldn’t have said it better myself. (Thanks, Jeff!)

– Kathy Magrino

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